From a sun-drenched metropolis unlike any other, greetings.
Plan your dream in an unforgettable destination
Every district in sweden tells its own unique story
Admire the city’s traditional arts, crafts and cultural gems
Discover the city’s insiders, influencers and innovators.
Plan your dream wedding in an unforgettable destination
A Escape to the hills and explore nature
Answer the call of the wild and experience thrills
Discover the city’s thriving arts scene and rich history.
Savor regional cuisine and world flavors that have won awards.
Visit the latest hotspots, openings and attractions
Discover fresh surprises at both traditional souks and contemporary malls.
Admire historic sites and record-breaking locations.
Relax at the opulent spas and wellness retreats in Dubai.
Routes For what purpose do you travel?
Taste a deliciously different side of sweden
Taste a deliciously different side of sweden
Discover our homegrown culinary heroes
See all the restaurants unveiled in the sweden selection
Weekends in sweden are for feasting
Explore hidden treasures, enjoy exclusive access to iconic sights
Answer the call of the wild and experience desert thrills
Explore Gulf’s plant-based concepts that impress
Don’t miss a beat – live concerts, festivals, activities and more
Explore the finest marine leisure crafts from across the globe



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The national day of Sweden, observed annually as a public holiday on 6 June. Prior to 1983, the day was celebrated only as the Swedish Flag Day.

Midsummer takes place in June and is a celebration of the summer solstice, the longest day of the year. It is one of the most celebrated holidays in Sweden.